What's This all about?


We’re all a little basic.

If basicness is the generic brand of a group, Brooklyn in the new millennium is just the organic version.

Less PSLs, more oat milk lattes.

Less leggings-and-uggs, more wide-leg-crops-and-ankle-boots.

This is about shopping, eating, and living in Brooklyn and beyond, through the lens of Millennial New York.

Expect bad puns (and probably other bad things).